Television is still the electronic medium most used by U.S. adults, according to Nielsen’s latest Total Audience Report. On average, Americans ages 18+ spend almost five hours per day watching TV, far outweighing the two hours and 20 minutes they spend interacting with their smartphone on a typical day.
These findings demonstrate that television is undoubtedly still relevant. However, there does appear to be a generation gap in TV consumption, according to Nielsen’s findings. Those ages 50+ spend more than six (ages 50-64) and seven hours (ages 65+) per day in front of the TV, while young adults watch significantly less. Some of this difference might be explained by the fact that many people over the age of 65 are retired and thus have more time to sit in front of the tube, but younger people are also more likely to use streaming services such as Netflix and Amazon Prime Video, rather than watching “traditional” TV.
The chart below shows how much time American adults spend per day, on average, watching TV.