A new report by Parks Associates shows U.S. households are opting out of purchasing smart home devices due to privacy and security concerns. Between Q1 2017 and Q1 2018, households that reported they did not intend to purchase a smart home device out of security and privacy concerns rose from 21% to 32%. And more than one-fourth of households surveyed in the report strongly agreed that it’s impossible to keep their personal data away from unauthorized users. The graph below shows U.S. households that did not intend to purchase smart home devices due to security and privacy concerns.
Source: Parks Associates