Research Peek of the Week: U.S. Penetration Rate in Video Streaming Market Expected to Reach 38.6% by 2023

November 26, 2019

According to Statista, almost 39% of the U.S. is expected to use subscription-based Video-on-Demand services (SVoD), such as Netflix and Amazon Prime Video that offer unlimited library access to video for a monthly fee, by 2023, resulting in a market volume of almost $13 billion.

Source: Statista

Research Peek of the Week: Americans Spending More Time Streaming Online Content During the Pandemic

A recent study from Verizon highlights a remarkable increase in streaming content and video conferencing during the pandemic.

April 21, 2021

Research Peek of the Week: Consumption of Online Video Close to Double Since 2017

A recent study by Parks Associates found that online video consumption almost doubled since 2017, increasing from an average of 3.6 hours of online videos per week to nearly seven hours in 2020.

August 5, 2020

Research Peek of the Week: Video Streaming Subscriptions Surge During COVID-19

A study by Parks Associates found that the COVID-19 pandemic has boosted OTT video subscriptions among households with broadband in the U.S. — over three quarters now subscribe to a service.

June 10, 2020

Research Peek of the Week: YouTube is the Most Popular Application for Internet Users During the COVID-19 Pandemic

According to the new research from Sandvine, from February 1 – April 19, YouTube was the leading application for internet users, responsible for almost 16% of total global traffic.

May 20, 2020

Research Peek of the Week: Netflix Reigns King…for Now

A study from Hub Entertainment Research found that while streaming services like Netflix continue to be indispensable among U.S. entertainment consumers ages 16-74, competition among these services is also on the rise with the launch of new online streaming services like Disney+.

March 5, 2020

Research Peek of the Week: Netflix Continues to Grow Despite Competitive Streaming Marketplace

Despite increased competition from new streaming platforms, Netflix grew by 8.8 million net subscribers in the fourth quarter of 2019. Its new original series “The Witcher” is expected to become their biggest season one TV series ever.

January 22, 2020

Research Peek of the Week: Viewers of Streamed Television are Getting Better Service and Consuming More Content

According to Conviva’s State of Streaming 2019 report, streamed content continues to see gains in both popularity and quality.

November 6, 2019

Research Peek of the Week: More U.S. Households Subscribe to a Video Streaming Service than Traditional Pay Television

Streaming services like Netflix, Amazon Prime, and Hulu are more popular than ever. In fact, a new survey shows that for the first time, more U.S. households subscribe to these three paid streaming services than traditional pay television.

March 27, 2019

Research Peek of the Week: Netflix Responsible for the World’s Most Downstream Traffic

A new report by Sandvine revealed the web applications responsible for the world’s most downstream traffic.

October 10, 2018

The Big Stream

Streaming video services aren’t just taking over living rooms, they’re increasingly becoming players in content creation and acquisition.

January 31, 2017

Percentage of the Day

According to new numbers from Sandvine, 70% of Internet traffic during peak hours is now driven by streaming video and audio. As Jillian D’Onfro of Business Insider reports:…

December 8, 2015

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