March 20, 2019
Video games are now the biggest entertainment industry in the United States based on consumer spending. According to the Entertainment Software Association, Americans spent almost $36 billion on video game content in 2018. That’s almost as much as Americans spent on home video, cinema, and music combined.
Source: Statista
The success of the video game entertainment industry can be witnessed on a variety of different gaming platforms, many of which are internet-enabled. For a video gaming platform to be successful, it’s imperative that video game developers are both interested in and actively developing for that platform. According to a recent survey by UBM, the most popular gaming platform is PC, with 60% of game developers saying they are interested in developing for the platform and 66% saying they are actively developing for the platform. Nintendo Switch, PS4, and smartphones/tablets also showed strong interest from developers. AR/VR headsets and Mac platforms were near the bottom of this list for game developers.
Source: Statista