The ongoing pandemic forced many families throughout the U.S. to forgo their traditional Thanksgiving family gatherings and opt instead for virtual celebrations through platforms such as Zoom. Cable broadband usage saw a year-over-year 45% jump on Thanksgiving Day, according to broadband management and analytics company OpenVault.

The company’s monitoring tools show that average broadband consumption per subscriber on Thanksgiving Day was 15.59 GB, up from an average of 10.77 GB in 2019. Traffic peaked between 9AM and 2PM CT and coincided with the holiday suspension of Zoom conferencing limitations, which normally limit their free conferencing service to 40 minutes.

Source: OpenVault