Digital Media is defined as audiovisual media content and applications that are distributed directly over the internet. This includes digital video content, digital music as well as digital games for different devices, and electronically published written content. The worldwide revenue of US$111.53 billion in 2017 for the Digital Media market is expected to grow to US$147.88 billion by 2022.

In the Pay-per-View (Transactional-VoD or TVoD) — rentals as a single transaction — segment, the number of users is expected to reach 86.3 million by 2022.

User penetration in the “Video Streaming” (SVoD) — services offering unlimited access to a broad selection of titles — segment is at 26.1% in 2018 and is expected to hit 29.6% by 2022.