General

Speaking of online shopping, Amazon made waves yesterday when CEO Jeff Bezos revealed in a 60 Minutes interview that the company was exploring delivering orders by drone. As Lily Hay Newman of Gizmodo writes, it’s not that crazy of an idea:

Bezos says that the project, which is heavily in the R&D stage right now, couldn’t debut before 2015 even if Amazon were ready because of FAA regulations, but even then PrimeAir will probably still be a few years out. Bezos estimates that it will be another four or five years. He told 60 Minutes, “It will work and it will happen, and it’s gonna be a lot of fun.”

The goal is for PrimeAir to do quick and light deliveries (Bezos called out kayaks as an item that the drones probably won’t be able to handle) around something like a 10-mile radius. The drone fleet would be greener than using trucks because it would be all electric, and people’s stuff would find them wherever they were based on GPS coordinates they entered at checkout. It’s not much of a stretch to think about the service using phone tracking so a PrimeAir drone could deliver extra tupperware to whichever grassy knoll your picnic ends up on.

To show just how PrimeAir will work, Amazon put together this video.