On Tuesday, December 11, IIA will be hosting a webinar with Entropy Economics President Bret Swanson about his new report “Soft Power: Zero to 60 Billion in Four Years.”

The webinar will cover the new era of software, where apps are the new American software industry. The App Economy boom has hugely benefited consumers, as well as fields like health care and education. “Soft Power” has generated more than half a million jobs in the U.S., but the App Economy’s dependence on the cloud will require ever-increasing network coverage and speed, i.e. more spectrum and investment.

Members of the media will have the opportunity to present questions during the webinar, and questions may also be submitted beforehand to [email protected] The discussion can be followed on Twitter using the hashtag #SoftPower.

Webinar Info:

When: Tuesday, December 11th at 11:30am ET/8:30am PT


Presenters will include:

Bret Swanson, president of Entropy Economics LLC, a strategic insight firm specializing in technology, innovation, and the global economy

Bruce Mehlman, founding co-chair of the IIA and former Assistant Secretary of Commerce for Technology Policy (moderator)