Streaming video is already big and it’s getting bigger. Case in point: The Huffington Post highlights new numbers from BTIG Research:

BTIG Research’s Richard Greenfield crunched the numbers using facts from previous statements from Hastings and came to the conclusion that subscribers are spending more than 87 minutes a day on Netflix streaming. “Netflix is now likely the most watched cable network, essentially in-line with the Disney Channel,” Greenfield said.

According to BTIG, Hasting’s 4 billion number is a global comment, but the majority of streaming subscribers are in the US. Greenfield guessed there were 28 million Netflix Instant stream users in the first quarter of 2014.

According to Netflix, customers have streamed over 4 billion hours worth of content so far. Which just goes to show that consumer habits are shifting dramatically. All the more reason to get the transition to all-IP networks underway.