Over at GigaOm, Om Malik reports that Facebook seems to have the whole advertising thing down:

Facebook will nearly triple its share of global mobile advertising in 2013 compared to 2012, according to research firm eMarketer. They forecast that Facebook will have about 15.8 percent of the total global ad market, ahead of Pandora, Twitter and others. Google, however, is still the big kahuna with 53.17 percent of the overall market, up from 2012.

Malik also reports that mobile ads across the board are set to reach $16 billion this year, a jump of close to 90% from 2012. Not too shabby for a market that was struggling just seven years ago. That’s the power of mobile broadband for you.