November 5, 2012
With the 2012 election just a day away, Pew has taken a look at the effectiveness of online political videos and found 55% of registered voters have followed the election online. Among the types of political videos viewed online, news reports took the top spot with 48%, followed by archived speeches and debates at 40%.
Interestingly, only 36% responded they’d watched an outright political ad online — trailing those who had watched a political parody video. The full report is available at Pew.