A big shift in TV consumption may be afoot, as Jason Del Rey of Ad Age reports a heavy hitter in the online video space may be launching a pay service:

YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs, and advertiser dollars away from traditional TV, according to multiple people familiar with the plans.

On a related note, Nancy Hass of GQ sat down with Netflix CEO Reed Hastings and learned about the company’s new foray into original content. Choice quote:

“The goal,” [Netflix chief content officer Ted Sarandos] says, “is to become HBO faster than HBO can become us.”