At Mashable, T.L. Stanley has an interesting look at how advertising — especially with the rise of mobile broadband — has drastically changed in the past decade:
Because consumers are always on the go, agencies have had to learn how to cater to a smartphone- and tablet-wielding populace. Increasingly, the target may be sporting smartwatches or other tech-enabled wearables, providing even more challenges for companies and their agencies.
These new devices are the key to a consumers’ information, communication, social networks, payment methods and more. Ad execs are looking to utilize those gadgets with just the right pithy, useful or entertaining messages.