Research Peek of the Week: 800,000 Added Broadband in 1Q 2018

New research by the Leichtman Research Group, Inc. analyzed growth in the U.S. broadband subscriber market and found 1Q 2018 saw fewer internet subscriber gains than 1Q 2017.  From the paper:

Over the past year, there were about 1,950,000 net broadband adds, compared to about 2,550,000 net adds over the prior year,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc.

Also of note in the paper:

  • Overall, broadband additions in 1Q 2018 were 83% of the 965,000 net adds in 1Q 2017
  • The top cable companies added about 845,000 subscribers in 1Q 2018 – 84% of the net adds for the top cable companies in 1Q 2017
  • The top telephone companies lost about 45,000 subscribers in 1Q 2018 – similar to the net losses in 1Q 2017
  • At the end of 1Q 2018, cable had a 64% market share vs. 36% for Telcos – compared to 61% for cable vs. 39% for Telcos at the end of 1Q 2016

Despite gaining fewer broadband internet subscribers in 1Q 2018, total fixed broadband subscribers in the United States has steadily risen. Check out this graphic from Statista that shows the total number of broadband internet subscribers from 2010 to 2018.

View the full LRG broadband subscriber findings in their May 18, 2018 press release here.

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