Throughout his career in government, new Federal Communications Commission (FCC) Chairman Ajit Pai has made it clear that he cares about broadband deployment — a lot.
It’s actually pretty easy to understand sponsored-data programs: In essence, wireless carriers are working with content providers, who have a clear interest in promoting their own content. It seems little different than any other marketing program, whether a fast-food chain promoting a new movie or matching a competitor’s coupons at a grocery store.
The FCC would be well advised to take a current assessment of the tremendous growth of competition in the BDS market, with cable companies now investing at a faster pace than traditional incumbents. The FCC began the BDS inquiry by noting, “First, competition is best.” They should have stopped right there. They still can by listening to the providers, incumbents and competitors alike, who oppose price regulation…and they should if they actually want new investments in business data services.