Press Releases

The following statement, attributed to Laura Spining, Internet Innovation Alliance Executive Director, is in response to research from Cisco on Tuesday regarding the state of internet infrastructure and its ability to keep up with bandwidth-intensive traffic for the foreseeable future. 

“We’re pleased Cisco pointed out an emerging problem regarding the exponential increase in data on the internet.  However, we believe this explosion of content –coined the exaflood – is straining the Internet’s capacity to deliver innovative new applications that will benefit consumers and our economy. The ever-increasing surge in traffic will overwhelm service providers IF we don’t prepare for it.  This is a different problem than the past.  We’ve seen a fundamental shift in the way the internet is used with the introduction of bandwidth-intensive video.  Video, music and photo downloads are rapidly consuming capacity and there’s no telling how soon the next killer application surfaces.  Just adding bandwidth isn’t the solution.  The Internet infrastructure must be robust enough to handle all of the new data, often a challenge, since the Internet is really thousands of privately-owned, individual networks stitched together.  It requires constant investment so it will continue to grow and run smoothly.  And, we need better policy to limit government control and maximize competition among service providers and technologies.” 

Laura Spining is Executive Director of Internet Innovation Alliance (IIA), a broad-based coalition of non-profit organizations and businesses committed to widespread usage and availability of broadband.  The IIA is working to educate consumers, business leaders and policy makers on the looming exaflood and how to successfully prepare for it.  For more information on the Internet Innovation Alliance visit: